Businesses are becoming digital as a result of nimble competition and quicker rates of change; by using the cloud, they can better align with customers and outwit rivals. Only a digital business can address the issues that business and IT leaders face. Customers are getting harder to reach every day, and there are less opportunities to engage them. Companies must react more quickly to shifting consumer preferences, shifting market dynamics, and shifting security, compliance, and regulatory requirements. Analog business models based on outdated IT infrastructures are under considerable risk due to new technologies like mobile, social, and big data. Cost constraints are crushing, and new entrants in the market are compelling incumbent businesses to almost overnight rebuild their value propositions.